Direct Mail gives you:
Flexibility: You can mail anyone your message at any time, using any format. You can send postcards, letters, color brochures. The choice is up to you and your budget. Because Direct Mail pieces can be prepared in a relatively short time, they can give you the competitive edge of surprise or the capacity to respond quickly to a competitor's effort. You can prepare and send a postcard in a matter of days. Moreover, Direct Mail efforts can be kept secret from the competition right up to the time they are delivered to your customer.

Targetability: Choose precisely the audience you want to reach and speak to them, and only to them, one-to-one.

Measurability: There’s no guesswork. By tracking and analyzing your mailings, you’ll know how you’re doing.

Accountability: When you see how well mail works, it becomes its own justification, a “self-funding” medium, if you will.

Privacy: Not only can you reach your customers without your competition’s knowledge, but you can also allow your customers to see your message, without distraction.